Our Story

We craft wholesome Asian soups designed for busy individuals. Mom approved.

As most food stories do, ours begins with the home and our parents. Growing up, our co-founders distinctly remember mothers crafting savory Asian stews, a portion of which would always be frozen for later. Whenever life was busy, families would heat the frozen stews, add freshly cooked noodles and enjoy a quick, wholesome and delicious noodle soup at their convenience.

 Life is fast in NYC. Too busy to cook daily, we were unexcited by what is often available - greasy take-out or store products with suspect quality/preservatives. So we borrowed Mom's cookbook and lovingly recreated her savory Asian soups that rejuvenate and restore.

By focusing on convenience and premium ingredients, we simply wish to help busy Asian noodle soup lovers #eatcleanfaster.

Our Values

    1. Celebrate and respect our Asian American heritage and the Asian cultures from which we source our recipes

    2. Improve the lives of our users by saving them time, money or health

    3. Be honest

    4. Serve products that we and our parents would enjoy and appreciate

    5. Make our products accessible to all

    6. Pencils down, don’t complain, have fun and recognize life can often be much too short

       

      Our Vision

      To become the most trusted, clean and accessible traditional Asian food brand in America

       

      Meet The Team


      Rice

      Rice is Nomz's resident dog. His hobbies are eating Nomz, waiting for the next Nomz cooking session and licking bowls clean.

       


      Cat

      A graduate of both the French Culinary Institute and the New School with a degree in food studies, Cat previously served as chef/recipe designer at Baohaus, Ippudo and Bon Appetit. In her spare time, she loves exploring exotic foods, recreating recipes from her childhood in Taiwan and lounging with her 6 year old yorkie, Rice.

       


      Tony

      A graduate of the Wharton School at the University of Pennsylvania, Tony previously worked in management consulting, private equity and international trade. He loves noups ("noodle soups"), Asian American data and hitting the game-winner in pick-up basketball (it never happens).