Our Story
"We craft wholesome Asian soups designed for busy individuals. Mom approved."
As most food stories do, ours begins with the home and our parents. Growing up, our co-founders distinctly remember mothers crafting savory Asian stews, a portion of which would always be frozen for later. Whenever life was busy, families would heat the frozen stews, add freshly cooked noodles and enjoy a quick, wholesome and delicious noodle soup at their convenience.
Life is fast in NYC. Too busy to cook daily, we were unexcited by what is often available - greasy take-out or store products with suspect quality/preservatives. So we borrowed Mom's cookbook and lovingly recreated her savory Asian soups that rejuvenate and restore.
By focusing on convenience and premium ingredients, we simply wish to help busy individuals #eatcleanfaster.
Our Values
Our Heritage
Celebrate and respect our Asian American heritage and the Asian cultures from which we source our recipes.
Customer Value
Improve the lives of our users by saving them time, money or health.
Traditional
Serve products that we and our parents would enjoy and appreciate.
Honesty
Value transparency in everything we do.
Accessible
Make our products accessible to all.
Chase Dreams
Pencils down, run towards opportunities, have fun and recognize life can often be much too short.
"Our vision is to build an extraordinary traditional Asian food brand.
Trusted. Clean. Accessible to all."
Meet The Team
Tony
Operations, Founder
A graduate of the Wharton School at the University of Pennsylvania, Tony previously worked in management consulting, private equity and international trade. He loves noups ("noodle soups"), Asian American data and hitting the game-winner in pick-up basketball (it never happens).
Cat
Culinary, Founder
A graduate of both the French Culinary Institute and the New School with a degree in food studies, Cat previously served as chef/recipe designer at Baohaus, Ippudo and Bon Appetit. In her spare time, she loves exploring exotic foods, recreating recipes from her childhood in Taiwan and lounging with her 6 year old yorkie, Rice.
Mario
Marketing
A graduate of Chicago Booth (MBA) and NYU Stern, Mario is tasked with all things marketing related. He can tell you about his past work at American Express, Equinox, or Opening Ceremony, but he’d rather talk about which cocktails he’s whipping up in his home bar or which yoga studios he’s really into right now.
Rice
Mascot
Rice is Nomz's lucky charm. His hobbies are being cute, providing cuddles and hanging out at Nomz Studios.